If you are not monitoring your Instagram analytics, you could end up targeting the wrong users, driving visitors with no potential for conversions to your website, posting too less or too much, posting non-optimally when your audience has less chance of viewing your posts, or simply missing out on brand engagement opportunities with your target audience.Īn overview of the different information Instagram analytics can provide marketers: Profile analytics:Īccessed through your “My Profile” page on your Instagram business account, the analytics information is available for the last seven days. It is a small wonder that there are currently more than 25 million business profiles on Instagram and 80% of users follow at least one business, according to. With over one billion users active on Instagram, it is more than likely that marketers of every hue will find their target audience there. It is only by using Instagram Analytics that you will be able to figure out whether the Instagram marketing campaign is on-track and how you can improve its impact for better results.Ī quick look at why Instagram analytics is important, what the various options available, and how you can grow your business faster on Instagram: Why Should You Bother About Instagram Analytics? Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.Even though Instagram has a fabled rate of engagement, it does not necessarily follow that your Instagram account is performing at its best and is worth the investment in time, effort, and money. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Instagram Growth Statisticsįollower growth review is another key element of advanced influencer analytics. Use these insights to better understand who might see your content if you partner with a particular creator. Notable Followers: influencers that have recently interacted with this account. Instagram Reach: the estimated number of people who see a creator’s post Īudience Reachability: the percentage of people among the audience who see influencer’s posts in their feed Īudience Authenticity: the percentage of authentic subscribers Īudience Interests: topics their fans are interested in Īudience Brand Affinity: brands their fans engage with Instagram Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts Īudience Yearly Household Income: household income in USD Instagram Audience Demographics: country, city, language, ethnicity, age, and gender
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